MAIN STAGE PROGRAMME: INSPIRATION, TECHNIQUE AND SPECTACLE
Colour, innovative cutting techniques, styling, bold looks and pure showmanship: the Main Stage is the beating heart of The Hair Project.
The Dutch KINKI ARTISTIC TEAM presents the exclusive premiere of Echoes of Kinki for L’Oréal Professionnel Benelux. Guided by the vibration of the beat, the scent of earth and the essence of pure craftsmanship, the team takes the audience on a journey through Echoes of Kinki, where past and future converge. The show is rooted in Kinki’s iconic 1980s heritage and delivers sharp lines, expressive colours and an untamed, rebellious spirit.
KEUNE Global Ambassador for Colour & Styling, Joffrey Conings, presents striking looks and shares his international expertise. His work has appeared in Vogue and at international fashion weeks. He has received multiple awards, including Best Avant-Garde Hairstylist and Ladies’ Hairdresser at the Coiffure Awards.
TRACE is an artistic and emotional show by Alexandre Stamatiadis, presented by Olivia Garden, where the boundary between a hair demonstration and storytelling dissolves. Through four symbolic scenes – the unbound, the apprentice, the competitor and the survivor – the audience follows the life journey of a hairdresser.
FEBELHAIR, the professional federation for hairdressers in Belgium, presents a series of workshops led by educators from the Febelhair Academy.
On Sunday, Philip Deplaecie, Valérie Marichal and Bess Uyttendaele focus on contemporary women’s cuts from the NeoLuxe collection. On Monday, Lies Cobbaert joins the team, replacing Valérie.
Also on the programme is Glamour Unbound: a spectacular work show in which hairstyling, fashion and choreography merge into an immersive experience. Driven by a powerful soundtrack and striking visuals, a universe emerges where movement tells stories and conventions are challenged. Creators Mike Carpino and Fabrizio Castellano, renowned for their sense of glamour and precision of movement, take the audience on a visual journey of elegance, glamour and expression.
The L’Oréal Artistic Team presents the workshop One Benelux Collection, demonstrating how a high-end collection can be translated into commercial, wearable hair. Through refined techniques and a strong artistic vision, the workshop delivers inspiration that can be applied directly in the salon.
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