Forget the standard hair shows with loud music and fleeting trends. Urban Plain invites you to experience an ode to Back to Nature.
We present a concept where craftsmanship, in-depth research and pure nourishment take centre stage. An experience that every passionate professional will genuinely want to be part of.

Are you ready to raise your salon standards and become the Back to Nature expert in your region?
During our live demonstrations, we show that a flawless look and profound hair care should never be a compromise.

What you will experience on our stage:

• Urban Plain Natural Keratin
  A true game changer. Discover how hair transforms into an exceptional glass-like shine and smoothness, while fully respecting the natural curl structure. Nourishment is the foundation of every style.
• Headspa Research Demo
  No symptom treatment, but real solutions. We dive deep into scalp science, offering in-depth insights into complex challenges such as sebum imbalance, dandruff and alopecia.
• The Curl Revolution
  See our Curly Glamour line in action. Step by step, we demonstrate how to create definition and bounce through targeted nourishment.
• Smart Styling Innovation – Style Code
  Discover our unique Hybrid Hairspray. A nourishing spray that breaks the rules, suitable for use on both wet and dry hair, enabling limitless creativity.

This is not a show.
This is a transformation of professional knowledge.
Visit us, feel the textures, see the results up close and become part of the Giomat, Urban Plain movement.