Curasano is a Belgian cosmetics brand specialized in high-quality, user-friendly skincare products with a professional appearance. The brand is best known for its innovative self-tanning and skincare products that provide a natural, even complexion without stains or streaks.
The formulas are developed in accordance with European cosmetics regulations and combine effectiveness with skin-friendly ingredients. Curasano stands for quality, reliability, and a luxurious yet accessible image — suitable for both professionals (beauty salons, hairdressers, institutes) and consumers.
With a strong focus on innovation, aesthetics, and result-driven products, Curasano continues to build a strong Belgian brand with international ambitions.
ICE Professional is a professional haircare brand focused on salons and hairdressers. The brand is known for:
Salon-quality shampoos, conditioners, and masks
Styling products with strong hold
Modern, sleek packaging
Good price-quality ratio
Its positioning typically falls within the accessible professional segment: high quality, but not ultra high-end like premium niche brands. The products are often distributed through hairdressing wholesalers or specialized distributors.
NVNT (sometimes written as NVNT Professional) is a more modern, often minimalist-positioned haircare brand. Characteristics include:
Trend-driven branding
Targeted at younger salon clients
Focus on styling and care
Frequently active through distributors in Europe
The brand strategy appears to be more design- and lifestyle-driven, with strong attention to visual identity and social media presence.