The GENERIK color cream is our best-seller, designed to meet the demands of professional salon work. It provides 100% grey hair coverage, intense and luminous colors, and long-lasting, reliable results over time.

With its wide shade range of over 85 shades, from deep black to very light blondes, and its generous format, it adapts to all techniques and all client profiles.

This is an effective, no-compromise hair color, recognized for its excellent quality-price ratio and used daily by over 19,000 hairdressers.

PROFESSIONAL RESULTS, AT THE RIGHT PRICE. AT GENERIK, WE FOCUS ON WHAT MATTERS.