Urban Plain Natural Keratin is less damaging to hair and eliminates frizz, unruly volume, and unruly curls. A simple, modern, and effective treatment with exclusive ingredients like keratin (the main component of hair) that bonds with and repairs the hair fiber.

Apply professionally through the hair, weights curls, and can be quickly blow-dried straight afterward.

Enriched with hemp seed oil, shea butter, oat extract, arginine, and panthenol for manageable, controlled, and smooth hair that stays beautiful for years to come.

Contents

Urban Plain Shampoo

Urban Plain Keratin

Urban Plain Mask

Natural Keratin

The most important component of hair structure. Keratin makes hair smoother and silkier. The keratin chains bond with the hair and restructure the fibers that make it up, giving it more volume and making it stronger and healthier from within.

PANTHENOL

In providing a degree of hydration (preventing dryness and fragility), it can also be an emollient that supports the overall effect and can address hair loss problems.

It provides the right level of moisture to the hair (preventing dryness and fragility). It also has emollient properties that aid styling and condition keratinized hair.

ARGININE

Amino acid with moisturizing, restorative, and conditioning properties for skin and hair. It is one of the components of the NMF (natural moisturizing factor). Recommended for dry, anaelastane-prone, and sensitive skin and promotes hair growth.