This zone is the beating heart of THE HAIR PROJECT with the focus on novelties, business contacts and networking. You can opt to rent bare floor space with or without an equipped stand (via the organisation or your own stand). The maximum stand area per brand is 144m². Also discover our step-in formulas from 6m²in the 'Discovery District'. This zone is intended for both start-ups and established businesses that want to explore the hairdressing market with a new brand, concept or activity. Direct sales / 'cash & carry' are not allowed in the Hair Industry section.